Crafty agents, naive consumers

Friday, 06 Sep 2019

The Star Online, Originally published on


Malaysian consumers are being misled into purchasing products or services incorrectly. At the National Consumers Complaint Centre (NCCC), many people who sought help complained of agents from insurance companies who promised rebates or other benefits that were not valid.

Sales agents have to reach targets set by their companies. To do so, the unethical ones may resort to giving false promises. Upon signing up, victims discover that the promises cannot be fulfilled.

The situation becomes worse when the sales agent who made the false promises has been transferred or has resigned by the time the customer is aware of the issue. Such agents are usually temporary staff who move on after hitting their sales target with one company.